Coca Reproduction

Posted on Monday, December 6th, 2010 at 9:21 am

How is the new sweetener Truvia different from stevia.?

I know Truvia is derived from stevia, but is it just regular stevia powder with a new brand name?

Stevia isn’t new. It’s been used for centuries as a sweetener in South America and is used Japan.

But in the U.S., stevia was only able to be sold as a dietary supplement, not as a sweetener or a food additive because of FDA’s safety concerns. But that has changed

Truvia, a new stevia product developed by Cargill and Coca-Cola.

Truvia differs from current stevia products because it’s backed by extensive safety studies. Those studies, published in the advance online edition of Food and Chemical Toxicology, show no signs of the possible health issues -- such as blood pressure, blood sugar, and reproductive effects -- that have been noted in
some, but not all stevia studies done mainly on animals.

In the Cargill and Coca-Cola funded studies, Truvia didn’t affect blood pressure in healthy people or blood sugar in people with type 2 diabetes. Further tests in rats show no effects on reproduction, fertility, or other health problems.

Truvia is in for some competition. Pepsi has its own stevia product in the works its own highly purified, zero-calorie, all-natural stevia sweetener -- which doesn’t have a name yet -- in various new products after it’s approved by the FDA

A Seattle company called Zevia is marketing Zevia, a carbonated dietary supplement containing stevia. The company touts its product as "the world’s only all natural sugar-free alternative to diet soda." But Zevia hasn’t bucked the "dietary supplement" label.

You can find the same product under lesser known brand names such as SweetLeaf and PrueVia

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